Guzman Y Gomez

Guzman Y Gomez, one of the fastest growing QSR’s in Australia with the mission of reinventing fast food, had spent 3 years working on removing all nasties from the menu. We wanted to position Guzman Y Gomez as the industry leader in Clean fast food.

Guzman Y Gomez

Going toe to toe with bigger more establishedfast food brands, on a smaller budget we had to be strategic in our media approach.

We utilised two key ATL channels to maximise reach and frequencyby mapping out all stores nationally and buying into a heavy weight transit and radio campaign. This was complemented buy a national digital push across Display and YouTube to drive the most cost-effective reach and frequency across Australia.


Target Audience Hit



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