To drive brand awareness, it is important to focus on ensuring the audience is impacted by your advertising. For MobileMuster, brand awareness was video led. To make sure the audience was being impacted the key was using addressable platforms that have high impact placements and are viewable. Being addressable, we can monitor the frequency to make sure users are being hit the right amount of times.
For this campaign we utilised the Facebook in-stream placement to capture user’s attention in an environment where the sound is on and is also un-skippable. By focusing on this and paired with the mobile first creative we were able to deliver very positive brand lift results for MobileMuster.
Familiarity 1.7x above average
Action intent 3.1x above average