CASE STUDY

racgp

A great message not being heard.

Target small, but right

Australian Ethical had enjoyed success with their online acquisition, but despite their ethical focus, growth had stagnated.

Working off their insights, we ran a small outdoor test campaign using billboards in Green-leaning inner-city Melbourne.

Our smaller target gave
us a bullseye.

Australian Ethical had enjoyed success with their online acquisition, but despite their ethical focus, growth had stagnated.

Working off their insights, we ran a small outdoor test campaign using billboards in Green-leaning inner-city Melbourne.

BETTER
UNDERSTANDING,
BETTER INVESTMENT

By consolidating technology, we have a much clearer picture of how impactful the upper to mid- funnel is – especially across the Performance platforms.

This has resulted in our strategy shifting considerably, especially across Paid Search as we can prove the worth of the longer consideration generic terms.

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