TOMRA, a world leader in reverse vending systems are leading the charge inthe Clean Loop Recycling process. In 2020, we saw the opening of their Containers for Change scheme for the first time in WA.

Being new in the market we needed to be strategic to raise awareness both on a broader and more localised scale to compete with other systems already well established in the area.
We used a mixture of LAM including Direct Mail, Bin advertising and local retail spots and along with radio and ATN serving as our wider broadcast mediums.

The campaign resulted in a huge success with over 1 million containers returned across WA centres in the first 10 days alone.

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